Last week, I did a few logotypes based on my friends. The content was driven by two factors. The first was their personalities (political ideology, traditionalism vs. modernism, etc.) and some had their occupation or based off a hobby. This was just for fun, and the friends I used (all three of them) seemed to enjoy it too. Stay tuned for the second post!
Below is the thought process behind the first.
Description: This friend's last name is Machak (pronounced May Check). He is an Auto Body mechanic. The ideal idea of what a blue collar worker is from a small town. Someone who works 9 – 5 and typically is conservative. Both of which happens to be true. He is a traditionalist. Not very open to new ideas, but through persuasion will give them a shot, within reason.
Behind the Logo: The typeface I used is Helvetica Neue Medium. Something that isn't too flashy, although to show the openness to some ideas, the 'a' and 'k' are conjoined. Underneath is also all Helvetica Neue with the 'Engine' part as Helvetica Neue Regular. I did this with the thought that it could be interchanged with various other car services like brakes, tires, transmission. While doing this I did consider color choices but ultimately decided to use only greyscale when showcasing.